Master Promotes Maria Laing to Senior Vice President, Roger Nadel Named Executive Director of Affiliate Sales
Mr. Master, the leading provider of workflow optimization software for the radio industry, has announced the promotion of Maria Laing to Senior Vice President and the appointment of Roger Nadel as the Executive Director of Affiliate Sales. In these newly created positions, Laing will play a key role in Mr. Master’s overall growth, driving innovative initiatives and business opportunities for the company, while Nadel will be responsible for enhancing the affiliation strategy for Mr. Master’s Automation Import Manager (AIM) software and servicing its 3500 affiliates. Based at the company headquarters in Agoura Hills, CA, both Laing and Nadel begin their new roles effective immediately.
“We are extremely pleased to make these appointments. Maria has really been a force for Mr. Master. She is absolutely fearless and her dedication is unmatched,” said Stu Jacobs, President of Mr. Master. “She really exemplifies who we are.”
Laing has been with Mr. Master for the past 18 years. During her tenure, she spearheaded the creation of accountability standards for the terrestrial broadcast audio industry and played a pivotal role in the development of Mr. Master’s MediaShooterPro and AIM software. Laing’s extensive industry background includes radio syndication (Dr. Demento, Lord Have Mercy Productions / Prism Media Partners) and a five-year stint as Vice President for Entertainment Radio Networks.
Commented Laing, “I am very proud of the work we’ve done at Mr. Master. Over nearly two decades we’ve revolutionized commercial automation and our partners and peers recognize our efforts. I am extremely appreciative of Stu, the roads we’ve forged together—and this new opportunity. We have some very exciting things on the horizon for 2020. Our desire to continually improve the industry’s accountability efforts never stops.”
Regarding Nadel’s appointment Jacob’s added, “We are also very excited to add Roger’s expertise to the Mr. Master family.” He is an advocate for radio, with a successful track record of helping stations monetize their inventory and maximize resources – which perfectly aligns with who we are and our business objectives.”
Nadel was most recently the Senior Vice President/Affiliate Services for iHeartMedia’s Total Traffic Network. An industry veteran, Nadel’s experience includes spending more than 25 years at CBS Radio and more than a decade managing radio stations in Detroit (WWJ-AM and WYST-FM) and Los Angeles (KFWB-AM and KMPC-AM). He also served as Executive Editor of R&R.
“I’m a big believer in using the right tool for the right job,” said Nadel. “In an environment where staff sizes are shrinking and workloads are increasing, Mr. Master’s AIM software offers a toolkit that solves problems, creates efficiencies and increases revenue for broadcasters. This opportunity was a no brainer for me.”
AIM provides local stations and networks the tools for achieving 100% compliance in their network advertising. The innovative software helps customers increase revenue, productivity and accountability by automatically processing network spots, shows and affidavits.
About Mr. Master
Mr. Master provides technology workflow optimization solutions for the radio industry. Released in 2003, its MediaShooterPro product is used by more than 8500 radio stations and is widely accepted as the industry standard for unattended audio delivery by content providers and stations. Launched in 2013, its Automation Import Manager (AIM) software optimizes a station’s workflow by automating the processing of network commercial inventory and supplying compliance data to networks.
Senior Vice President
Executive Director of Affiliate Sales