After implementing AIM Premium, Alpha Media saw a 50% increase in productivity, a significant drop in errors that resulted in an 85% decrease to cash adjustments from network schedules, and a 25% increase in compliance that lead to less makegoods. This extra inventory and employee bandwidth also enabled Alpha Media to take on more paid network schedules that generated hundreds of thousands of dollars.
Productivity gains were seen across multiple departments, including traffic, production, operations, and sales. In addition to cutting costs, employee bandwidth was extended and employees were able to focus on more engaging and productive work instead of often mundane tasks. For example, instead of data entry, traffic has been able to have a greater focus on inventory control, strategy, and management, which helped Alpha Media maximize its revenue. In sales, high-level executives and their assistants were no longer involved in managing the details of cash schedules, freeing them up to spend more time selling. Alpha Media also saw efficiencies in production, where producers were now able to spend more time on creating spots that generated revenue for stations. On a macro level, the decrease in errors, cash adjustments and makegoods from AIM Premium has also given Alpha Media more credibility, transparency, and accountability with networks and ad agencies.