Mr. Master Announces Game-changing Tools Providing Unprecedented Control Of Ad Environments And Near Real-time Delivery Of Radio Programming
The rollout of Traffic Control, The Tracker, and On Demand further cements Mr. Master as the industry’s leading compliance and content distribution software provider in the industry.
LOS ANGELES, October 15, 2024 – Mr. Master, the parent company behind AIM, the industry’s premier compliance and content distribution software, continues to raise the bar with the unveiling of three new products, providing broadcasters an unprecedented level of flexibility. Traffic Control and The Tracker are specifically designed to provide networks and local radio more control of their entire advertising ecosystem with their at-a-glance dashboards. Another powerful tool in this suite, Mr. Master’s
On Demand, delivers syndicated programming in near real-time without the expense of satellite or station hardware. These three new tools are now available as add-ons to its flagship AIM product. An overview and key benefits of the new tools in Mr. Master’s expanded product suite include:
- Traffic Control: Easily fix network spot conflicts such as repetitive, competing, or unscheduled spots, with just one touch. Traffic Control intelligently and automatically identifies those network spot scheduling issues, and then intuitively rectifies the issues, taking into account critical information such as necessary day parts, flight windows, and more. Traffic Control also allows users to easily view and manage both their local inventory and AIM Premium-powered national barter all on one screen. This kind of visibility and flexibility is not yet available anywhere else and helps traffic departments effortlessly avoid critical issues such as running the same advertiser back-to-back. Already live on SummitMedia and now launching nationwide, Traffic Control is available as an add-on to AIM Premium.
- The Tracker: The Tracker enables network and radio group traffic departments to monitor how, when, and where AIM Premium affiliates are airing network spots daily. Traffic executives can pull detailed custom reports in seconds to see what spots have aired, what spots haven’t, and what spots aired out of window. Already live on Premiere Networks, Audacy, Cumulus Media, Westwood One, Compass Media, and now launching nationwide, The Tracker essentially verifies inventory is running as scheduled, and that stations are being properly compensated.
- On Demand: Deliver syndicated content in near real-time and without the need or expense of satellites or station receiver requirements. Content uploads to Mr. Master’s cloud and then instantly downloads at the station level via their AIM software. When used along with AIM Premium, the content will also be placed into a station’s automation system for airing within minutes. This innovative software means that any station – independent of its satellite capability – can have access to syndicated content. On Demand launches on HardDrive XL, Murphy, Sam & Jodi, Woody & Wilcox, Alice’s Attic with Allice Cooper, and Open House Party.
Stu Jacobs, CEO of Mr. Master, said “Mr. Master’s goal is to bring 100% compliance to the entire radio industry while improving advertiser environments. Our new product suite additions are a huge leap towards that goal. It is now easier than ever for our customers to not only do their jobs more efficiently, but to also decrease costs while increasing revenue, and ultimately provide the information that networks and advertisers need.”
AIM Premium helps networks, radio groups, and local stations increase their revenue, productivity, and transparency by both delivering and automatically processing network spots, makegoods, and shows into automation systems. AIM Premium also automatically provides affidavits within 24 hours, making it easier to reach 100% ad compliance and offer near real-time compliance data. More than 5,000 stations use AIM Premium to process more than 1.1 million spots per week.
AIM Basic is a fully automatic solution for delivering national network content to radio stations and the industry standard for content distribution and delivery. From commercials to long-form programming, AIM Basic automatically delivers station-specific content – every time.
About Mr. Master
Mr. Master supplies radio stations with the leading compliance and content distribution software in the industry. Its AIMproduct suite is used by the biggest radio groups in the country to optimize their traffic and production workflow. AIM Premium is a work-from-anywhere software solution that optimizes a station’s workflow by automating network commercial inventory and compliance data processing, as well as delivering on-air programming content to stations in under one minute. AIM Premium is used by 5,000 stations nationwide and processes more than 1.1 million spots per week. AIM Basic focuses exclusively on delivering on-air content and ads to stations. It is widely accepted as the industry standard for unattended audio delivery by content providers and stations. Together, the AIM products service more than 8,500 radio stations. Learn more at www.mrmaster.com or follow us on LinkedIn.
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Media Contacts:
Omar Thompson
214-546-4718
omart@1ninemedia.com
Jennifer Quiroz
jenniferq@1ninemedia.com
