Today Banyan Software, Inc. announces the acquisition of Mr. Master Inc., the industry leader in compliance and content distribution software that provides radio the tools to reach 100 percent advertising accountability. Mr. Master joins Banyan’s growing portfolio of media companies which includes vCreative and Counterpoint Software. Banyan employs a decentralized management philosophy, allowing Mr. Master to operate independently and continue the successful practices that led to Banyan’s acquisition interest. The acquisition is effective immediately.
Mr. Master is home to its Automation Import Manager (AIM) software. With more than 5,000 affiliates, AIM software processes more than 1 million spots per week as well as short and long-form programming for the radio industry. AIM is a complete end-to-end production, traffic and compliance solution that brings the clarity and speed of digital media to radio. This innovative software helps users maximize ad dollars and resources, minimize operational costs, and utilize inventory efficiently while providing near real-time compliance and analytics.
“The Mr. Master team has deep, network radio software expertise and has spent over two decades developing market leading products that serve the unique needs of its long-standing customers,” said David Berkal, CEO, Banyan Software. “We are excited to welcome Mr. Master into the Banyan family of companies and look forward to supporting the company’s future growth in the coming years.”
“We have a great team and product that radio has embraced as its go-to traffic and production workflow solution and partnering with Banyan marks an exciting new chapter in our journey,” said Stu Jacobs, President and Founder of Mr. Master. “I am thrilled to stay on as CEO and work alongside Banyan as we continue to build on the foundation of client-centered innovation and services that has made Mr. Master so exceptional. Equally important is the opportunity to leverage additional resources, fueling our continued growth.”
A hallmark to Mr. Master’s success is customized support. This approach has propelled Mr. Master, allowing the company to partner and service some of the most influential ownership groups in the industry including iHeartMedia, Cumulus Media, Townsquare Media Inc., Audacy, and Cox Media Group and networks including Premiere Networks, Westwood One, Skyview Networks, Compass Media, AdLarge Media, Key Networks, Total Traffic and Weather Network, AURN, Go Networks and USRN.
About Mr. Master Inc.
Mr. Master provides workflow optimization software solutions used by some of the leading radio groups in the country. Released in 2003, its MediaShooterPro product is used by more than 8500 radio stations and is widely accepted as the industry standard for unattended audio delivery by content providers and stations. Launched in 2013, its Automation Import Manager (AIM) is a work-from-anywhere software solution that optimizes a station’s workflow by automating network commercial inventory and compliance data processing. AIM is used by 5000 stations nationwide and processes 1 million spots per week.
About Banyan
Banyan Software acquires, builds and grows great enterprise software businesses. With a permanent capital base, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized markets. Founded in 2016, Banyan is backed by a world-class group of CEOs and investors with deep technology experience and currently operates across a growing number of verticals. For more information, please visit: http://www.banyansoftware.com.
